TBWA

In so many ads agencies try to reach out and strum our emotional heartstrings. For me this campaign for Pedigree dog food managed to really hit a cord with mine. Emotional, sweet, and loving the campaign included interactive websites, TV spots, and a store in Times Square where you could interact with rescue dogs. Extremely successful in both positioning Pedigree as a product that cares about it's consumer (the dog that is) and helping shelters around the US it was a massive success that everyone loves reading about. It also eventually led to me rescuing my first dog, Beamer, who lives with me even now.