Wednesday, May 5, 2010
Ogivy & Mather
One of the old giants in the advertising world, they always seem to have a handful of big name accounts. Dove is just one of them, unfortunatly their work has always seemed a bit bland to me. On the plus side this usually means the ads are culturally sensitive while promoting the product. Their most recent campaign for Dove created a splash at the Superbowl but has since been pretty bland. Nonetheless, one of the old school classy agencies that has an astounding history and is well routed in that history.
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