Martin Williams

Martin Williams

LatinWorks

LatinWorks is known for it's slightly strange humor. The ability however to make just about anyone laugh however is well served in this ad for Starburst. Carlos Mencia makes an appearance in another ad for Bud light with more creative humor. The common thread here is that it's a universal humor that is funny because it's so often not what people are expecting. Certainly a trademark for this agency

Dieste Harmel & Partners

There's a particular image that Gatorade commercials always manage. The similarity is close to that of some nike commercials with the difference being people sweating colors. Dieste also does something that so many agencies are looking to do these days in which they made an international commercial. While they are a Spanish speaking agency, this commercial could easily play in France, Africa, even the US. In a global economy so many ad agencies are looking for advertisements like this where they can be branded the same across the world and be enjoyed by any audience.

GSD&M Idea City

Inspire me to use your product. Or in this case travel. Idea City manages to find inspiration in something as mundane as business travel. They've gone on to produce such top quality ads for Southwest that even my Dad can't help but comment and laugh. Than encourage me to fly southwest. But when this ad was released the airline travel was in a severe slump and the reaction of many business travelers was to take Southwest as ads like this one inspired them to travel cheaply and in a fun manner.

180 Amsterdam/180 LA

Show me something I've never seen before. Impress me. That's certainly what this ad did for Adidas and the Womens World Cup. Anyone in the target market, people who have an appreciation and love of sports, is going to respond to seeing something as impressive as this.

Goodby Silverstein

Snack food has a boring way of selling itself. Which is why the fun character who seemingly causes mayhem in all facets of life is so delectably enjoyable. The reimagining of him in this campaign by Goodby Silverstien reminds people of what Cheetos has marketed itself as for years. The provocateur of the mundane into the wild. Purely creative in the mayhem he causes the overall position of the brand was maintained while introducing a generation of people in the target market to a character who had almost been forgotten.

TBWA

In so many ads agencies try to reach out and strum our emotional heartstrings. For me this campaign for Pedigree dog food managed to really hit a cord with mine. Emotional, sweet, and loving the campaign included interactive websites, TV spots, and a store in Times Square where you could interact with rescue dogs. Extremely successful in both positioning Pedigree as a product that cares about it's consumer (the dog that is) and helping shelters around the US it was a massive success that everyone loves reading about. It also eventually led to me rescuing my first dog, Beamer, who lives with me even now.

DDB

"Lets take a walk through time. No literally lets stop time."

Must have been one interesting meeting at DDB when this video idea was born. The web based video was so successful for Panasonic that it's been spoofed in everything from SNL to a 50 cent rap video. It won at the Cannes festival as well and had anyone who watched it on the web talking and trying to figure out the in's and outs of what they'd just seen. Truly this is a case where viral is not only used as a way of selling a product but as an art form that will be reflected on in the future.

BBDO

There seems to be only one way to sell beer and that's by using "boy/beer" humor. Here BBDO twists the traditional selling of beer with a town simply having fun enjoying their beer. Who wouldn't want to be a member of a community that celebrates it's beer in this way. The ad helps reflect some of the qualities that are associated with Guiness including the freewheeling fun nature of the product that celebrates the bold and creative. Certainly a concept that this ad is able to convey.