BBDO

There seems to be only one way to sell beer and that's by using "boy/beer" humor. Here BBDO twists the traditional selling of beer with a town simply having fun enjoying their beer. Who wouldn't want to be a member of a community that celebrates it's beer in this way. The ad helps reflect some of the qualities that are associated with Guiness including the freewheeling fun nature of the product that celebrates the bold and creative. Certainly a concept that this ad is able to convey.