DDB

"Lets take a walk through time. No literally lets stop time."

Must have been one interesting meeting at DDB when this video idea was born. The web based video was so successful for Panasonic that it's been spoofed in everything from SNL to a 50 cent rap video. It won at the Cannes festival as well and had anyone who watched it on the web talking and trying to figure out the in's and outs of what they'd just seen. Truly this is a case where viral is not only used as a way of selling a product but as an art form that will be reflected on in the future.