Goodby Silverstein

Snack food has a boring way of selling itself. Which is why the fun character who seemingly causes mayhem in all facets of life is so delectably enjoyable. The reimagining of him in this campaign by Goodby Silverstien reminds people of what Cheetos has marketed itself as for years. The provocateur of the mundane into the wild. Purely creative in the mayhem he causes the overall position of the brand was maintained while introducing a generation of people in the target market to a character who had almost been forgotten.