GSD&M Idea City

Inspire me to use your product. Or in this case travel. Idea City manages to find inspiration in something as mundane as business travel. They've gone on to produce such top quality ads for Southwest that even my Dad can't help but comment and laugh. Than encourage me to fly southwest. But when this ad was released the airline travel was in a severe slump and the reaction of many business travelers was to take Southwest as ads like this one inspired them to travel cheaply and in a fun manner.