Required: Responsible vs Irresponsible

Socially Responsible


Don't litter. Stay Pure



Be smart. Wrap it up.



Be yourself, don't let the world affect you.

Socially Irresponsible


Three million views and counting. Really? Really.



Tell kids to eat fast food and they'll look good. Cause kids have self control and all...



Marry cause he's cute, make sure it just looks good.

Required: Fallon Coming together

Fallon loves the idea of things falling together. A snowball gaining speed picking up everything in it's wake, a million pictures coming together to make a flip book, or a bunch of youtube movies spliced together to make a really cool communications ad you've got to hand it to Fallon for the interconnectedness they bring to everything. By no means an agency that decides less is better.

Wongdoody

The old saying is that you have to show how your product works. This is Wongdoody's response to that. They use creative visual pieces to capture the essence of Alpine electronics and demonstate it's strength, security, or just awsomeness by speaking louder than words. I think they accomplished it. The visuals remind you of a bad hurricane blowing the trees away, something you could generate from the back of your car, if only you have Alpine.

Secret Weapon Marketing

Greatest part of the ad? The last second of Tony Hawk slashing Bam's tire. That's the genius that can happen when your only working on three clients and can spend all your creative focus on crafting the best ads possible. Though to compliment SWM on ads alone isn't fair, they take an approach that uses a full IMC to get their message across, it just immolates from the ads first.

Modernista

Cadillac was long the brand of the snoody and wealthy. Than Modernista, that crafty devlish Boston ad agency came along and shook things up. They injected youth into the brand which was what it so desperately needed. Not through the mention of sexual innuendos in the copy, but in the flashy and smooth art direction that makes you widen your eyes just a bit to take it all in.

72 and Sunny

How do you make learning cool? Watch the discovery channel, it's got something for whatever you love. Or at least that's what 72 and Sunny tells us and I'm inclined to believe them. The creative jingle gets in your head and you can't help but wonder how often those guys from Myth busters set each other on fire. The final product here makes Discovery channel not just a learning channel, but a cultural channel.

Mother

Can Coke be as synonymous with summer as it is with Christmas? That was the task presented to Mother and the colorful campaign has exceeded expectations. Open happiness is aligning the cool beverage as summer with it's cool flavor and joyful attitude being what everyone wants during the summer months.