Hill Holliday

Hill Holliday holds two of my favorite accounts. Dunkin Donuts (favorite brand...must be a Boston thing) and Liberty Mutual. A couple of summers ago I worked for Travelers Insurance in the marketing division and in chatting with the CMO she mentioned how she wished they'd thought of one idea first. Strong and stable, the responsibility project that is run by Liberty Mutual focus on all the associated characteristics insurance companies want while never really saying much about insurance itself. Advertising that's not advertising at it's best.