Richards Group

Guys have absolutely no shot at having the perfect romantic way to ask a girl anymore. The Richards Group and Zales has officially put the nail in the coffin in that category. In the meantime they also happen to have a pretty good understanding of the brand equity and why people shop at Zales and than the Richards Group funnels that into a romantic ad that will leave every guy wondering how their gonna top that. And every girl waiting to find out.