JWT

Released just recently this new Smirnoff campaign has been a fast favorite of mine. Creative, socially responsible, memorable and well executed it's hard to not enjoy. For me one of the things I notice the most these days is advertising that helps influence people to be more responsible. It's not hard to ask yourself if what you've created is socially responsible or not, but often when your caught up with so much work it's easy to forget. Like being socially responsible JWT is also pushing new ways to advertise and is staying on top of so many hot topic issues in our world