Cramer-Krasselt

It might not be the first time you've seen an ad like this. But that's not what makes it great. It's the spoken copy weaving through the ad much like the various cars move through the desert. The idea of a car company not being a time line of progression but rather a family tree of growth ingrains the idea Porsche as a growing object. Something you will care for and nurture in much the same way.