Carmichael Lynch

Carmichael Lynch and Harley Davidson seemingly go together when it comes to advertisements. It's hard to say anything about them that hasn't already been said. What strikes me as most important is the positioning of the brand through advertising. In this ad the parts creating the face of the end user shows the seriousness of a biker to be able to perform the maintenance on his bike himself. To know his ride inside and out and to trust the make the Harley. Not bad from a simple art directed advertisement for a motorcycle