Droga5

By now it seems like just about everyones seen this video of Marc Ecko tagging Air Force 1. It started news stories, investigations, denials from the pentegon and got everyone talking about Marc Ecko. The stunt generated so much free publicity for the Ecko brand that it created a movement and drew public recognition to the power of viral marketing as the next wave of advertising. Just imagine what a campaign of viral videos spread out over a year would look like. Droga5 has.