Doner

There's a line in every work by Doner. Not just the tag line, but a thread that's woven in through all their advertisements for a brand. In the case of Mazda, the blonde haired boy in awe of the car has been a perennial statement every year. This helps hold the brand together with the ever changing creative landscape that Doner works in. Once somethings been done it's done, and they want to find the next aggressive ad. Even if it's placing a car in the time of the gladiators.