McCann Erickson

Depression can be a serious issue, so often advertising focuses on bright sunny images which rarely are the exact things that only worsen depression. McCann instead speaks to their target market in a really understanding way using the art and creativity of the piece to work for them. In all their print advertising this is a common thread where simplicity and understanding of their client is key. For such a large global agency the impression that I get from the company is that creativity is forefront and key. Something that can often be lost when so much work needs to be generated on a deadline.