Lowe

Lowe understands the complexity behind a brand and works to elevate that brand level. What started off as a joking art directed campaign turned into a heavily elaborate print and outdoor campaign for Stella Artois. With building sized wall ads with ingenious traps to art displays involving the Stella at the center, the brand was promoted as something worth going through any trappings to obtain. Certainly a creative image but a high level of sophistication is associated with the idea that helps build the overall brand image.