DraftFCB

What strikes me the most about this campaign was it's ability to play off fears. Learning experiences still are connected to emotion and fear is a very powerful one. DraftFCB approached this problem in a slightly controversial way by scaring possible drunk drivers. In a county where drunk driving accidents are double the worldwide average, these roadblock posters played off those fears to control an epidemic of bad decisions. Very frightening to see if driving drunk, and highly affected the campaign was a huge success. What strikes me is DraftFCB's fearlessness to push the boundaries of what might be seen as a fear campaign, something public opinion often doesn't like.