TM Advertising

What is it about ads these days that hate writing. As an ADD culture we often detest anything longer than two words, and often that is pushing it. TM Advertising however has found a way to use engaging copy to it's advantage again. What's most appealing about this campaign is how the graphics fly over the mobile phone and artfully draw your eyes to the overall message. AA mobile is now available. A Texas agency, the flair of it's writers is certainly something I enjoy the most.

The Martin Agency

Ever try running three campaigns at once? Not only does the Martin Agency do that for Geico they do a rather good job of it as well.





Each of the above commercials is not only geared towards a specific target market but they all sell the product. Even the horrid cavemen ads have generated a large following.

McCann Erickson

Depression can be a serious issue, so often advertising focuses on bright sunny images which rarely are the exact things that only worsen depression. McCann instead speaks to their target market in a really understanding way using the art and creativity of the piece to work for them. In all their print advertising this is a common thread where simplicity and understanding of their client is key. For such a large global agency the impression that I get from the company is that creativity is forefront and key. Something that can often be lost when so much work needs to be generated on a deadline.

Grey

An amazing campaign for a company I know nothing about. Grey advertising focused on the art direction creating an appealing campaign for an industry that is often rift with sexual innuendos and half baked ideas (i.e. Abercrombie). While the picture above only shows an old style classic version of the campaign, modern futuristic ads were also created. A true variation of styles Grey has definitely proven that they are not grey and bland.

JWT

Released just recently this new Smirnoff campaign has been a fast favorite of mine. Creative, socially responsible, memorable and well executed it's hard to not enjoy. For me one of the things I notice the most these days is advertising that helps influence people to be more responsible. It's not hard to ask yourself if what you've created is socially responsible or not, but often when your caught up with so much work it's easy to forget. Like being socially responsible JWT is also pushing new ways to advertise and is staying on top of so many hot topic issues in our world

Young & Rubicam

Human characteristics to unhuman characters. An advertising trick that has been around for quite some time but yet much like Y&R is done with style and grace. Another one of the older agencies they're modern approach to traditional ideas has had a refreshingly creative stance to it. Even their website is easy and simple to use and designed for a younger generation. Overall I found their work to be sophisticated and smooth, much like the clients they represent.

Ogivy & Mather

One of the old giants in the advertising world, they always seem to have a handful of big name accounts. Dove is just one of them, unfortunatly their work has always seemed a bit bland to me. On the plus side this usually means the ads are culturally sensitive while promoting the product. Their most recent campaign for Dove created a splash at the Superbowl but has since been pretty bland. Nonetheless, one of the old school classy agencies that has an astounding history and is well routed in that history.